Why do Organizations Hire Anthropologists?

The anthropological lens offers businesses and organizations a peek into their operations from an outsider’s perspective. This can be helpful as even the best of us sometimes become blind to our surroundings. Problem-solving with anthropologists means uncovering shared meanings and identifying communication gaps. It also helps highlight how users are interacting with your products or programs in the commonly recognized ‘user experience’ field.

These collaborations help identify slowdowns and operational hiccups or solvable gifts! I call them gifts as they can be turned into learning opportunities instead of obstacles to continue to trip over. These gifts help organizations strengthen their teams and create better products by determining attainable goals for their working group. This can be done to meet your goals either for a division or on a larger scale, like throughout your organization.

Anthropologists define meaning from the interviews, conversations, and environments you invite them into. They compile all of that information through an open-minded approach of keeping your team at the center of any potential solutions and then integrate it into recommendations your team will be able to adopt easily. Your company’s story and its unique challenges are at the heart of the roadmap to overcoming hurdles we create with you.